All demos and builds

How I built it

A weekly sales-signal briefing

Watches UK company records, planning applications and the news for buying signals, like a new director or an office move, then emails sales teams a weekly list of who to call.

Signals found this weekNew finance directorCompany records92Planning approvedPlanning88Moving to bigger officesNews81No activity for two yearsCompany records14Filtered outWeekly briefingWho to call this weekNew finance directorPlanning approvedMoving to bigger officesSent every Monday

The problem

Sales teams spend their mornings checking company records and the news by hand, and by the time they call, the research is already out of date.

What I built

A system that watches 15 official UK sources and news feeds for buying signals across more than 150,000 companies, such as a new director, an office move, a planning application or a new contract, and tells sales teams who to call and why.

How it works

  1. 1

    It watches the sources

    Company records stream in live, and the other sources, from planning applications to public contracts and trade news, are checked twice a day.

  2. 2

    Each signal is matched to the right company

    On an exact name only, never a near miss, so a story about a shop isn't mixed up with an event of the same name.

  3. 3

    AI scores what matters

    Claude checks the story is really about that company, then scores from 0 to 100 how much a salesperson should care. Bad news, like an insolvency, scores high too.

  4. 4

    The briefing goes out

    Weak signals are hidden, urgent ones are emailed straight away, and the rest go into a briefing of who to call.

What it uses

  • Companies House data
  • Claude
  • Supabase
  • Next.js
  • Email briefings

What something like this could do for your business

Know when your best prospects are ready to buy, and call them first with a good reason to, instead of cold calling a list.

Let’s have a chat

Tell me a little about your business and I’ll come and see you. I work with businesses in Braintree, Chelmsford and the surrounding areas.

WhatsApp me: 07733 260092

Or call 07733 260092 or email david@rabbitrabbit.com

No hard sell. If there’s nothing worth fixing, I’ll say so.