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Your website's report card

Type your website address and get a one-page report card. Is it clear? Is it easy to get in touch? Does it work on a phone, look trustworthy and make sense to AI tools? Every mark comes with a fix in plain English.

Try it now

It reads your homepage live, as a visitor would, and changes nothing. The sample firm is made up. Nothing to sign up for.

I look at my website every day. I honestly couldn't tell you if it's any good.

You know the business inside out, so you read your own site the way you read your own handwriting. You fill in the gaps without noticing.

A customer arrives cold, on a phone, in a hurry. They want to know what you do, whether you cover their town, whether you're any good and how to ring you. And now AI tools like ChatGPT read your site too, before they recommend anyone.

A report card shows you your site the way a stranger sees it, and gives you something to show whoever looks after it.

How it works

  1. Type your website address. It reads your homepage the way a customer's phone does.

  2. 22 plain checks in five subjects, each marked good, nearly there or fix this.

  3. You get a grade for each subject and the fixes in plain English, ready to forward.

See it in action

Here's the report card for Sallowfield Electrical, a made-up electrician in Braintree. Tap a subject to see how it was marked. Then type your own website address, or any local firm's, for a live report.

Takes about 5 to 10 seconds. It reads the homepage only, and changes nothing.

Sample reportSallowfield Electrical, a made-up electrician in Braintree
Website report cardMarked by Rabbit Rabbit

sallowfieldelectrical.example.co.uk

Sample report: Sallowfield Electrical, a made-up electrician in Braintree

Overallgrade C
Clear about what you dograde BMostly clear. A couple of tweaks and strangers will get it straight away.

  • Page title says what you doGood

    Your page title: "Sallowfield Electrical | Electricians in Braintree, Essex".

  • A description for GoogleNearly there

    Your description is short: "Electrical services in Braintree".

    Fix: Write a description of one or two sentences: what you do, where, and why people pick you. Google often shows it under your name.

  • Says where you workGood

    Names Braintree in the title, description or main heading.

  • A main heading that says what you doNearly there

    Your main heading just says "Welcome to Sallowfield Electrical".

    Fix: Make the big heading at the top say what you do, like "Rewires, fuse boards and EV chargers in Braintree", not just "Welcome".

Easy to get in touchgrade CCustomers can reach you if they look hard. Not everyone will.

  • Phone number on the homepageGood

    Phone number: 01632 960284.

  • An email address or enquiry formFix this

    No email address or enquiry form on the homepage.

    Fix: Add an email address or a short enquiry form, for people who'd rather not ring, or are looking at 10pm.

  • A contact link that's easy to findGood

    Links to "Contact".

  • A clear next stepFix this

    No button saying what to do next, like book or get a quote.

    Fix: Add a big button near the top that says what to do next, like "Get a free quote" or "Book a visit".

Works on a phonegrade CUsable on a phone, but fiddly in places.

  • Fits a phone screenGood

    Set up to fit a phone screen.

  • Lets people zoom inFix this

    It stops people pinching to zoom in.

    Fix: Let people zoom. Blocking it makes small print hard to read for anyone who's forgotten their glasses.

  • Tap to ringFix this

    Your number is there, but tapping 01632 960284 does nothing.

    Fix: Make your phone number a tap-to-ring link, so one tap calls you. It's a one-line change.

  • Light enough to load quicklyGood

    The page's code is 2 KB before pictures, which is light.

    Time it on a phone with the speed check
Looks trustworthygrade APlenty of proof that this is a real, good local firm.

  • Secure padlockGood

    It opens securely, with the padlock.

  • Reviews or customer quotesGood

    Mentions "What our customers say".

  • Qualifications or membershipsGood

    Mentions "Part P".

  • Says how long you've been goingFix this

    Doesn't say how long you've been going.

    Fix: Say how long you've been going, like "Family run since 2009". Years in business reassure people.

  • A real addressGood

    Shows a postcode: CM7 0ZZ.

Ready for AIgrade EClose to invisible to AI tools. Worth fixing before your rivals do.

  • AI tools and Google are let inFix this

    Your robots.txt file blocks ChatGPT and Claude.

    Fix: Ask whoever looks after the site to remove the lines in robots.txt that block these AI tools, unless you meant them. A tool that can't read your site can't recommend you.

  • Business details AI can readFix this

    No hidden business details for Google and AI tools.

    Fix: Add your business details in the hidden format Google and AI tools read ("LocalBusiness" schema): name, phone, address, opening hours and the places you cover.

  • Pictures described in wordsNearly there

    Only 2 of 4 pictures are described in words.

    Fix: Give each picture a short description ("alt text"), like "New fuse board fitted in Witham". AI tools and Google can't see pictures, they read the words.

  • Words AI tools can readGood

    163 words of text on the page.

  • A summary file for AI (llms.txt)Fix this

    No llms.txt summary file. It's new, so few sites have one yet.

    Fix: Add an llms.txt file: a short, plain summary of who you are, what you do and where. It takes ten minutes and helps AI tools describe you properly.

Tap a subject to see how it was marked.

Head's comment

Doing the basics, but it's leaving work on the table. Start with the three fixes below.

Fix these first

  1. Let AI tools and Google in Ask whoever looks after the site to remove the lines in robots.txt that block these AI tools, unless you meant them. A tool that can't read your site can't recommend you.
  2. Add an email address or enquiry form Add an email address or a short enquiry form, for people who'd rather not ring, or are looking at 10pm.
  3. Make your number tap to ring Make your phone number a tap-to-ring link, so one tap calls you. It's a one-line change.

What we read: 2 KB of page code, 163 words and 4 pictures.

Email this report

Two more checks

How fast does it load on a phone?Google's own test times your homepage on a phone and shows what's slowing it down.The things a computer can't checkTen plain questions about prices, photos and more, with a score out of 10.

Want a better report next term?

I'll go through your report with you, fix what matters most first and keep the site in good shape. I look after the whole online side of local businesses: the website, Google, enquiries and the AI tools that save time.

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Rabbit Rabbit Ltd. Registered in England and Wales, company number 04524080. Registered office: 46 Hullbridge Road, South Woodham Ferrers, Chelmsford, Essex CM3 5NG.